{"id":4861,"date":"2019-12-16T15:25:19","date_gmt":"2019-12-16T14:25:19","guid":{"rendered":"http:\/\/consolini.pro\/?p=4861"},"modified":"2019-12-16T15:26:37","modified_gmt":"2019-12-16T14:26:37","slug":"pourquoi-choisir-un-consulting","status":"publish","type":"post","link":"https:\/\/consolini.pro\/index.php\/2019\/12\/16\/pourquoi-choisir-un-consulting\/","title":{"rendered":"pourquoi choisir un Consulting ?"},"content":{"rendered":"\n<p>Dans un univers publicitaire encombr\u00e9, une enseigne doit pour \u00e9merger, cr\u00e9er son identit\u00e9 et augmenter le trafic point de vente. Il est pourtant souvent difficile de s\u2019y retrouver et d\u2019arriver \u00e0 la rentabilit\u00e9 souhait\u00e9e. Une strat\u00e9gie publicitaire globale est imp\u00e9rative pour la p\u00e9rennit\u00e9 de son commerce, mais pas \u00e0 n\u2019importe quel prix.<\/p>\n\n\n\n<p>Bien communiquer c\u2019est toucher la bonne personne, au bon moment et surtout avec le bon message.<\/p>\n\n\n\n<p>L\u2019agence de conseils en communication Consolini apporte une expertise construite aux annonceurs souhaitant une strat\u00e9gie m\u00e9dia qui leur est adapt\u00e9e, et optimis\u00e9e fonction des missions, de la zone et des cibles recherch\u00e9es.<\/p>\n\n\n\n<p>Via un accompagnement de proximit\u00e9, le consultant est impliqu\u00e9 pleinement dans la vie de la structure et en comprends rapidement les enjeux majeurs.<\/p>\n\n\n\n<p>Pierre Consolini s\u2019appuie sur une exp\u00e9rience m\u00e9dia de plus de 13 ans. Construisant leurs r\u00e9seaux pour permettre aux partenaires d\u2019obtenir l\u2019ensemble des leviers strat\u00e9giques n\u00e9cessaires \u00e0 la p\u00e9rennit\u00e9 de la strat\u00e9gie publicitaire.<\/p>\n\n\n\n<p>L\u2019agence de consulting \u00e0 Lyon repose sur un maillage complet de r\u00e9gies publicitaires, d\u2019experts en communication On et Off Line et sur des prestataires communication rigoureusement s\u00e9lectionn\u00e9s. Notre connaissance parfaite de l\u2019ensemble des m\u00e9dias et des enjeux locaux engage le consultant \u00e0 des constructions strat\u00e9giques pr\u00e9cises et adapt\u00e9es m\u00e9ticuleusement aux besoins clients.<\/p>\n\n\n\n<p>La m\u00e9thodologie de Consolini Consulting, agence m\u00e9dia, repose sur un savoir-faire pr\u00e9cis respectant l\u2019ensemble des ambitions de ses clients. L\u2019agence de conseils propose une offre globale amenant une vision 360\u00b0 sur le projet marketing&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Achats Publicitaires ( Radio, Presse, Affichage, TV, Cin\u00e9ma\u2026)<\/li><li>Strat\u00e9gies Digitales (Display, Adwords, R\u00e9f\u00e9rencement, Community Management, R\u00e9seaux Sociaux\u2026)<\/li><li>Montage d\u2019op\u00e9rations \u00e9v\u00e9nementielles (Road Show, Animation PDV, StreetMarketing, Events Radio\u2026)<\/li><li>Optimisation de Marque (RP, Fid\u00e9lisation\u2026)<\/li><\/ul>\n\n\n\n<p>Consolini Consulting \u00e0 Lyon optimise votre communication fonction des objectifs confi\u00e9s&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimiser la notori\u00e9t\u00e9&nbsp;<\/li><li>Augmenter le trafic Magasin<\/li><li>Positionner la Marque<\/li><li>Minimiser l\u2019impact financier<\/li><li>D\u00e9velopper de nouveaux r\u00e9seaux<\/li><li>Cr\u00e9er une base de donn\u00e9es<\/li><\/ul>\n\n\n\n<p>L\u2019agence s\u2019appuie sur une connaissance optimale des m\u00e9dias locaux et nationaux et sur des prestataires s\u00e9lectionn\u00e9s rigoureusement.&nbsp;<\/p>\n\n\n\n<p>Plus que le choix des canaux publicitaires, Consolini Consulting con\u00e7oit un v\u00e9ritable univers marketing qui permet \u00e0 l\u2019annonceur de mettre en avant ses valeurs ajout\u00e9es de la mani\u00e8re la plus pr\u00e9cise et affin\u00e9e possible.<\/p>\n\n\n\n<p>La conception publicitaire de Consolini Consulting est amen\u00e9e en 3 \u00e9tapes indispensables&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. Audit de l\u2019enseigne avec mise en avant des points d\u2019am\u00e9lioration et d\u2019optimisation&nbsp;:&nbsp;<\/li><li>Positionnement et identit\u00e9 m\u00e9dia de votre enseigne<\/li><li>Objectifs, strat\u00e9gie \u00e0 court et moyen terme<\/li><li>C\u0153ur de cible, cible(s) de conqu\u00eate<\/li><li>Offres, produits, valeur ajout\u00e9e<\/li><li>Image per\u00e7ue et renvoy\u00e9e<\/li><li>Optimisation de la fid\u00e9lisation<\/li><li>Analyse concurrentielle<\/li><li>Analyse zone de chalandise<\/li><\/ul>\n\n\n\n<p>2. Analyse Strat\u00e9gique des diff\u00e9rents canaux publicitaires&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyse du m\u00e9dia (audiences, structures, cibles, diffusion\u2026)<\/li><li>N\u00e9gociation Prix et du Cout Contact<\/li><li>Cr\u00e9ation du contenu fonction du canal<\/li><li>Optimisation GRP<\/li><li>R\u00e9flexion multicanale<\/li><li>Brainstorming Cr\u00e9a-Contenu<\/li><li>Recrutement de bases Followers<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>3. Mise en place op\u00e9rationnelle<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimisation des emplacements publicitaires<\/li><li>Marketing des valeurs ajout\u00e9es client<\/li><li>Cr\u00e9ation graphique, vid\u00e9o et sonores<\/li><li>Relations Presse, Relations Publiques<\/li><li>Suivis \u00c9v\u00e8nementiels et Montages techniques<\/li><li>Suivi de campagne et reporting<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dans un univers publicitaire encombr\u00e9, une enseigne doit pour \u00e9merger, cr\u00e9er son identit\u00e9 et augmenter le trafic point de vente. Il est pourtant souvent difficile de s\u2019y retrouver et d\u2019arriver \u00e0 la rentabilit\u00e9 souhait\u00e9e. Une strat\u00e9gie publicitaire globale est imp\u00e9rative pour la p\u00e9rennit\u00e9 de son commerce, mais pas \u00e0 n\u2019importe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[49],"class_list":["post-4861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-communication-publicitelyonconsultingconsolini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>pourquoi choisir un Consulting ? - Consolini Consulting<\/title>\n<meta name=\"description\" content=\"Agence de Consulting - Conseil en communication publicit\u00e9 et marketing \u00e0 Lyon - achats m\u00e9dias, strat\u00e9gie publicitaire, optimisation marketing, \u00e9venementiel, digital, reseaux sociaux et influenceurs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consolini.pro\/index.php\/2019\/12\/16\/pourquoi-choisir-un-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"pourquoi choisir un Consulting ? 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