{"id":245,"date":"2018-07-30T11:19:06","date_gmt":"2018-07-30T11:19:06","guid":{"rendered":"https:\/\/demo.themeisle.com\/hestia-lawyers\/?page_id=245"},"modified":"2026-04-08T21:58:50","modified_gmt":"2026-04-08T19:58:50","slug":"accueil-consolini-consulting","status":"publish","type":"page","link":"https:\/\/consolini.pro\/","title":{"rendered":"Accueil"},"content":{"rendered":"


\n\t\t\t\t\t\tLinkedin
\n\t\t\t\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tInstagram
\n\t\t\t\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tFacebook
\n\t\t\t\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tYoutube
\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n

AUDIT & ANALYSES<\/font><\/font><\/b><\/p>\n


\n
\nAvant de communiquer, il est n\u00e9cessaire que les diff\u00e9rents \u00e9l\u00e9ments Marketing de l\u2019entreprise soient \u00e9tudi\u00e9s afin de garantir des retours optimaux. Ces \u00e9l\u00e9ments constituent l\u2019ADN de l\u2019enseigne, son image de marque, mais surtout sa notoriet\u00e9 et r\u00e9putation sur son march\u00e9<\/p>\n

<\/i>
\n– audit marketing complet
\n
\n– qualification des bases
\n
\n– refonte graphique et cr\u00e9ation d’univers
\n
\n– analyse des USP (Swot)
\n
\n– marketing point de vente et agencement
\n
\n– pr\u00e9sences digitales et r\u00e9seaux sociaux
\n
\n– \u00e9tudes de cibles et de client\u00e8le
\n<\/font>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

RECOMMANDATIONS & OPTIMISATION MARKETING<\/font><\/font><\/b><\/p>\n


\n
\nLa recommandation m\u00e9dia & marketing am\u00e8ne une synth\u00e8se strat\u00e9gique permettant de connaitre les leviers d\u2019actions. Chacun d\u2019entre eux \u00e9tant justifi\u00e9s et tarif\u00e9s. Un plan structur\u00e9 est mis en place aux diff\u00e9rents niveaux de la structure. Il permet d\u2019assainir les bases marketing et d\u2019\u00e9tablir une strat\u00e9gie publicitaire p\u00e9renne.
\n <\/i><\/p>\n

– diff\u00e9renciations sectorielles<\/p>\n

<\/font><\/p>\n

<\/p>\n

– positionnement et notori\u00e9t\u00e9<\/p>\n

– strat\u00e9gie de marque (branding)<\/p>\n

– optimisation des outils marketing<\/p>\n

<\/font><\/p>\n

– recommandations publicitaires<\/p>\n

<\/font><\/p>\n

PUB & MEDIAS TRADITIONNELS<\/font><\/font><\/b>
\n
\n<\/p>\n

Les bases marketing de la soci\u00e9t\u00e9 \u00e9tant optimis\u00e9es, une \u00e9tude d\u2019audience et d\u2019impact est r\u00e9alis\u00e9e aupr\u00e8s des r\u00e9gies publicitaires afin de r\u00e9aliser un plan m\u00e9dia publicitaire personnalis\u00e9 et adapt\u00e9 au budget allou\u00e9.
\n <\/i><\/p>\n

\n\u2013 Radio : diffusion nationale, r\u00e9gionale ou locale.
\n\u2013 T\u00e9l\u00e9vision : diffusion classique, sponsoring, OPS
\n
\n\u2013 Affichage : campagnes locales ou multivilles sur les r\u00e9seaux
\n
\n\u2013 Presse : quotidiens, gratuits, magazines natio\/locaux
\n
\n\u2013 Evenementiel : street marketing, animation magasin, d\u00e9fil\u00e9s, showcase..
\n– Autres M\u00e9dias : cin\u00e9ma, ascenseurs, parking etc…
\n<\/font>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

DIGITAL & RESEAUX SOCIAUX<\/font><\/font><\/b><\/p>\n


\n
\nN\u2019importe qui peut cr\u00e9er un site e-commerce et concurrencer un point de vente physique. Tant pour de la notori\u00e9t\u00e9 que pour du trafic Ro\u00efste pur, l\u2019identit\u00e9 digitale d\u2019une enseigne est essentielle. Un site Web moderne, des r\u00e9seaux market\u00e9s et coordonn\u00e9s, vecteurs \u00e0 f\u00e9d\u00e9rer une communaut\u00e9, ou encore une strat\u00e9gie publicitaire digitale bas\u00e9e sur le r\u00e9f\u00e9rencement et de l\u2019affichage pur, autant de cl\u00e9s digitales essentielles \u00e0 la croissance d\u2019une entreprise.
\n <\/i><\/p>\n

\u2013 coordination de site web
\n\u2013 webdesign
\n\u2013 r\u00e9f\u00e9rencement Adwords Google
\n\u2013 r\u00e9seaux sociaux (Facebook, Instagram, Linkedin etc\u2026)
\n\u2013 communication display (pav\u00e9, banni\u00e8re, interstitiel)
\n\u2013 stories influenceurs bloggeurs
\n\u2013 marketing mobile
\n<\/font><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 D\u00e9couvrez notre Univers sur les R\u00e9seaux…<\/strong><\/p>\n\r\n

\r\n\t\r\n
\r\n\t\t <\/div>\r\n\r\n\t
\r\n\r\n\t\r\n\t\t\t\r\n \r\n \n\t <\/path>\n\t <\/svg> Suivez nous sur Instagram<\/span>\r\n <\/a>\r\n <\/span>\r\n\t\r\n<\/div>\r\n\r\n\t \n\t<\/span>\n\t<\/div>\r\n\r\n\n

https:\/\/www.youtube.com\/watch?v=dHXBhO5qAqA<\/p>\n","protected":false},"excerpt":{"rendered":"

Linkedin Instagram Facebook Youtube AUDIT & ANALYSES Avant de communiquer, il est n\u00e9cessaire que les diff\u00e9rents \u00e9l\u00e9ments Marketing de l\u2019entreprise soient \u00e9tudi\u00e9s afin de garantir des retours optimaux. Ces \u00e9l\u00e9ments constituent l\u2019ADN de l\u2019enseigne, son image de marque, mais surtout sa notoriet\u00e9 et r\u00e9putation sur son march\u00e9 – audit marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-245","page","type-page","status-publish","hentry"],"yoast_head":"\nAccueil - Consolini Consulting<\/title>\n<meta name=\"description\" content=\"Agence de Consulting - Conseil en communication publicit\u00e9 et marketing \u00e0 Lyon - achats m\u00e9dias, strat\u00e9gie publicitaire, optimisation marketing, \u00e9venementiel, digital, reseaux sociaux et influenceurs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consolini.pro\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accueil - 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